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The Dirty Dozen
Avoiding the 12 Most Common Business Blunders

Introduction

Every single day, enthusiastic entrepreneurs start about 2,000 new small businesses. Three years from now, about 1,600 of those new businesses will have failed.

Being in the business of helping others break into the retail business, we've had a ringside seat to witness competitors battle it out retail arena, and we've identified the 12 differences that separate the champs from the chumps.

In this article, we reveal those differences and use our observations, experience, and expertise to steer you clear of the most common pitfalls and ensure that your business becomes part of the elite group of successful startups.

Poor management

People launch their own businesses for a variety of reasons. Some think it will be fun and easy. Others aren't happy with their current lifestyle and seek to better themselves financially. Still more look at their boss and think, "If he can do it, then I sure can!"

But the truth is that 80% of new businesses fail within the first three years. The number one reason small businesses fail is, by far, poor management.

Recognizing the essentials of good management

Good management boils down to developing a solid business plan and then effectively executing your plan or adjusting it to meet the needs of the current situation. Effectively managing a business, big or small, requires the following... Read More or

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dell_distribution_channel

Importance of Distribution Channels - Distribution Decisions ...

Discussion in this area covers reasons why the channel of distribution is ...
parts of the distribution process (e.g., Dell uses parcel post shippers such ...

http://www.knowthis.com/tutorials/principles-of-marketing/distribution-decisions/3.htm



DELL COMPUTER CORPORATION

The phenomenal success of Dell Computer Corporation rests squarely on its innovative
and finely tuned distribution channel of direct sales to customers. ...

http://www.cme.org.tw/bm/files/5-Dell.doc



Generating Higher Levels of Responsiveness with Sell-Side E ...

Focusing on how distribution-channel members contribute to the sales process and
to customer satisfaction levels, companies are attempting to replicate Dell ...

http://www.informit.com/articles/article.asp?p=20912



Dell at a Glance

Dell also introduces the latest relevant technology much more quickly than
companies with slow-moving, indirect distribution channels, turning over ...

http://www.dell.com/content/topics/global.aspx/corp/background/en/facts?c=us&l=en&s=corp&~section=000



U.S. Direct PC Distribution Channels 2000. 25. 26. Case study: Dell Computer,
born for the Internet. Dell is commoditizing IT industry markets. ...

http://www.oft.osd.mil/library/library_files/briefing_314_Kraemer.ppt



Term paper on Dell Computer the Virtual Organization

Second, because of its direct channel, Dell--in contrast to IBM and Compaq--did
not require access to local distribution channels and so faced lower entry ...

http://www.termpapergenie.com/dellcomputer.html



John Battelle's Searchblog: Google Talking to Dell: It's All About ...

Google and Dell or "What would you do with 1 billion USD? ... shipped with the
PC that I seriously doubt this was an effective distribution channel at all. ...

http://battellemedia.com/archives/002323.php



Distribution Strategies

Basic Channels of Distribution. Manufacturers/products. Agents/brokers ...
turning more and more to channels as a competitive advantage e.g. Dell Computer ...

http://www.apmf.org.sg/Lt8--DistriStrategiesforASPAC.ppt



Channels of Distribution

Channels and distribution within the marketing concept. ... the express purpose
of eliminating retailers that supposedly add cost (e.g., Dell Computer). ...

http://www.consumerpsychologist.com/distribution.htm



Capital Ideas: December 2006 - Changing Channels

To study the effect of adding channels to a firm’s distribution systems, the
authors simulated various strategies for Dell, Compaq, and Gateway. ...

http://chicagogsb.edu/capideas/dec06/2.aspx



NetApp opens a distribution channel - Storage - www.crn.com.au

Network Appliance has opened a distribution channel in Australia, signing Avnet
... Will the legal proceedings surrounding faulty Dell laptops influence the ...

http://www.crn.com.au/story.aspx?CIID=59777&r=rstory



globeandmail.com: Globe TQ

Michael Dell, chief executive officer of Dell Computer Corp., is an entrepreneurial
... The distribution channel isn't really interested in the success of ...

http://www.theglobeandmail.com/servlet/story/RTGAM.20060615.tqfivejun15/BNStory/GlobeTQ/home



Channel Register: Distribution News for the world

Avnet has bought Access Distribution from its parent General Electric for ...
Dell's misery continued in the fourth quarter. HP has stretched its time in ...

http://www.channelregister.co.uk/distribution/



IDG.com

HP Gains Continue as Dell Struggles and Slow Commercial Demand Limits Growth in the
... Shipments include shipments to distribution channels or end users. ...

http://www.idg.com/www/pr.nsf/webPRForm?OpenForm®ion=WW&unid=5C4D5EAD38EE8E3185257268005C9379



CRN Channel News Digest - Reseller and Distribution News For ...

Dell is Focusing On Green, But Is It The Right Kind of Green For Wall Street?
... CRN: Channel Reseller And Distribution News For VARs and Technology ...

http://www.crn.com/sections/channelbusiness/channelbusiness.jhtml



CRN Channel News Digest - Reseller and Distribution News For ...

CRN delivers Channel News for technology distributors, computer distributor
companies and ... Sun-Dell Distribution Deal Might Help Vendors, But Hurt VARs ...

http://www.crn.com/sections/hardware/archive.jhtml?archiveDate=03/01/2005



March 27,2000

distribution channels. Dell still has a long way to go to build its market share
in the color printer market. Competitors like HP ...

http://www.dell.com/downloads/global/corporate/iar/20040913_capv.pdf



SafariX Textbooks Online - 0131485199 - E-Marketing, Fourth Edition

Distribution Channel Length and Functions ... Classifying Online Channel Members
... This direct-distribution model offers Dell several competitive ...

http://www.safarix.com/0131485199/ch12



Datamonitor ComputerWire - Dell Dismisses Channel Strategy Rumor

Dell Inc has dismissed out of hand a rumor that has been doing the rounds ...
been quietly preparing a substantial distribution channel in the UK and elsewhere.

http://www.computerwire.com/industries/research/?pid=C5065F62-A435-4591-B9E2-90EC05D89A9D



Internet Outsider: Google-Dell Deal is Not Good News

Makes me happy I own DELL. Finally we are seeing a Star*Office distribution
channel... they pay people to install it. Posted by: bronxite | February 07, ...

http://www.internetoutsider.com/2006/02/googledell_deal.html



Dell, Symantec simplify Secure Exchange for SMBs

Secure Exchange includes Dell PowerEdge servers, PowerVault storage, ... "For me,
I like the bundling and the distribution channel that makes it easy for ...

http://searchsmb.techtarget.com/originalContent/0,289142,sid44_gci1218876,00.html



DIT - Middle East's Premiere Knowledge Portal

They typically represent only Dell. Some of them have Dell and another brand,
... We have high volume distribution channel, which has been put in place over ...

http://www.dit.net/techreseller/viewtrends/article.php?srno=589



Channel Register: Computer trade news for the World

Dell Dell's misery continued in the fourth quarter. ... The extended stint in
the top spot meant it tied with Dell as top PC shipper for the year. ...

http://www.channelregister.co.uk/



NetApp opens a distribution channel - Storage - www.crn.com.au

Network Appliance has opened a distribution channel in Australia, ... TODAY ON
CRN: First Conviction In HP Board Leak Scandal Case · Dell sued over ...

http://www.crn.com.au/story.aspx?CIID=59777



Is There A Chink In Dell's Armor?

Its low-cost distribution and highly customizable customer service model has ...
The edge Dell had is that it was more a distributor and a channel in and of ...

http://www.channelinsider.com/article/Is+There+A+Chink+In+Dells+Armor/164463_1.aspx



Dell's Secret Reseller Channel

That Dell is seemingly growing fonder of the channel should be no surprise.
Some industry insiders estimate ... Distribution Channel · System Integration ...

http://www.channelinsider.com/article/Dells+Secret+Reseller+Channel/177853_1.aspx



BUSINESS BENEFITS SERIES

that conduct business through indirect distribution channels. This innovation,.
coupled with Dell’s one-to-one direct communication with every customer, has ...

http://www.oracle.com/customers/studies/roi/dellgedis.pdf



Bryce's Radio Experiments

I've been wondering if this will prompt another round of companies pulling their
products from Dell's distribution channel. Currently Dell offers a variety ...

http://radio.ntwizards.net/2002/10/08.html



HBSP Titles on: Distribution channels

Titles on: Distribution channels. AUCNET: TV Auction Network System ... Dell Online ·
Designing Channels of Distribution · Digital Capital: Harnessing the ...

http://doi.contentdirections.com/mr/hbsp_subject_titles.jsp/Distribution+channels



Distribution and mixing of intermediate water masses in the ...

Distribution and mixing of intermediate water masses in the Channel of
Sicily (Mediterranean Sea). Daniele Iudicone. Istituto di Scienze dell'Atmosfera e ...

http://www.agu.org/pubs/crossref/2003/2002JC001647.shtml